Customer relations and B2B management

Everything became complicated when it turned out that there is no longer a clear division between B2B and B2C relations relations – and the person standing in front of us is not a client, but simply a human. A human in whose eyes it is very difficult to distinguish yourself with a product alone. Someone with changing expectations, growing requirements and the ability to quickly compare the received offers. What is more, his decisions are usually well thought out, often taken over a relatively long period and not necessarily alone. On the other hand, there is an employee responsible for building relationships and maintaining trust on the part of clients. Only that the employee is also “only human” – sometimes he forgets, makes mistakes or does not keep his word.